Short video of Jayson Tatum speaking on what “The Brotherhood” means to him. There is a lot of talk in the ether about Duke and the perceptions of the Brotherhood being a marketing ploy or a convenient hashtag for recruits. Certainly there is an aspect of marketing to everything that a college does, it attracts talent, it creates a bond but the ability to back it up is a differentiator. To that I say not only do people mock what they envy but the only way a brotherhood exists is if the people within it believe it to be so. Haters gonna hate.