DURHAM, N.C.Ā ā Duke University Athletics and Edward Jones marked the start of a four-year partnership naming Edward Jones the Official Wealth Management Partner of Duke Basketball. The partnership, which focuses on financial education and student-athlete support, came to life on Aug. 31, when the firm’s logo was unveiled on the court at Cameron Indoor Stadium.The on-court logo is the first of many elements in the partnership, which was first announced in June and runs through 2030. Along with its support of Duke’s basketball programs, Edward Jones has been designated a Champion Partner of Duke Athletics, and the firm’s name will appear on the Duke Champions Club Presented by Edward Jones.
Beginning with the 2027-28 season, Edward Jones will hold wealth management category exclusivity for Duke Basketball, and the firm will introduce financial education workshops for Duke student-athletes.
“Edward Jones has approached this partnership with genuine curiosity about what our students and our department need most,” said Nina King, Duke’s Vice President and King-Compton Families Director of Athletics. “The breadth of this relationship says a lot about their desire to connect with our community, and the investment in our student-athletes make it clear that Edward Jones will be a meaningful partner with Duke Athletics for years to come.”
In addition to financial education programming, the partnership includes custom content collaborations featuring Duke student-athletes and support across Duke Athletics. These efforts will create meaningful connections with the Duke community while highlighting the experiences and aspirations of student-athletes.
“Today’s student-athletes are navigating an entirely new financial landscape, and we want them to know they have a trusted partner in Edward Jones,” said Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones. “Through this partnership, we’re helping equip student-athletes with tools and insights that can help them manage their financial futures, empowering them to succeed both during their time at Duke and long after. We’re proud to support them alongside a university and basketball program with a storied history of developing leaders on and off the court.”
The partnership’s presence will come to life in Cameron Indoor Stadium through a variety of fan-facing experiences and content that celebrates Duke’s rich legacy while highlighting the educational opportunities for student-athletes. With deep respect for the traditions that make Duke Basketball a multigenerational passion for so many families, Edward Jones aims to create connections that honor those moments while supporting the next generation of students and student-athletes.
This partnership was facilitated in collaboration with Learfield’s Blue Devil Sports Properties, the exclusive media rightsholder for Duke Athletics, and the Learfield corporate partnership team.
“Edward Jones and Duke represent excellence, leadership, and impact. We’re proud to bring these two iconic brands together in a partnership that delivers meaningful financial education and resources for Duke student-athletes while creating deeper connections with Blue Devils fans nationwide,” said Kim Damron, President of Learfield Sports Properties.
About Edward Jones
Edward Jones is a leading financial services firm serving clients across North America, with operations in the United States and Canada. It ranked No. 1 for advised investor satisfaction among 23 wealth management firms in theĀ JD Power 2026 U.S. Investor Satisfaction Study*.Ā More than 20,000 financial advisors serve overĀ 9 million clients, withĀ $2.6Ā trillionĀ in client assetsĀ under care as ofĀ JuneĀ 26, 2026. Edward Jones’ purpose is to partner forĀ positiveĀ impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm’s approximately 55,000 associates and our branch presence in 68% of U.S. counties and all Canadian provinces, Edward Jones is committed to helping improve the financial fulfillment for tens of millions of long-term investors across North America by providing comprehensive, personalized planning and professional advice. The Edward Jones website is atĀ www.edwardjones.com, and its recruiting website isĀ www.careers.edwardjones.com. Member SIPC.
*2026 JD Power U.S.Ā Full ServiceĀ Investor Satisfaction Study among Wealth Management Firms for Advised Investor Satisfaction, published March 2026, data as of January 2026. Compensation provided forĀ using, not obtaining, the ranking.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About Duke University Athletics
Duke University Athletics, under the leadership of Vice President and King-Compton Families Director of Athletics Nina King, sponsors 27 varsity sports and is an NCAA Division I member of the Atlantic Coast Conference. Nationally recognized for excellence, integrity and innovation, Duke Athletics has captured 17 team national championships and 24 individual national titles while maintaining a strong tradition of academic achievement. The department is committed to developing student-athletes who excel in competition, in the classroom and in the community. For more information, visit GoDuke.com or download the Duke Athletics mobile app.